Press release / True King of The Bedroom
Bold Street Art and 1,000 Free Condoms: Vanillacooldance Brings Safe Sex to the City this King's Day
Vanillacooldance's provocative ‘True King of the Bedroom’ campaign took the Netherlands by storm this King's Day. Spearheaded by artist and creative director Jessica Stahl, this initiative takes over Amsterdam with giant cartoons of the Dutch royals, stickers and condoms, injecting fun, accessibility and disruption into sex education making critical conversations impossible to ignore.
Amsterdam, April 29: Vanillacooldance's bold street art featuring the Dutch Royals was prominently displayed across Amsterdam, drawing crowds of onlookers eager to engage with the giant life-size cartoons. So fans could follow the Vanillacooldance King's Day street art trail the day of, Stahl created a Google Map with all locations.
Vanillacooldance's signature bold cartoons featuring life-size depictions of the Dutch Royal couple have become a viral King's Day sensations over the past three years, reaching over 2.4 million people online and garnering global attention. The power lies in using humor to make taboo topics approachable for maximum impact.
This year Stahl’s campaign focussed on the important issue of sexual safety. Her bold street art showcasing an aroused King proudly holding a condom proclaiming 'A True King Always Has a Royal Guard'
"I started this campaign two years ago to prevent our Queen's from getting Royally Screwed in the bedroom due to inequalities like the Orgasm gap" said Jessica Stahl, the Artist and Creative Director behind @vanillacooldance. "I love that I am able to now bring protection into the conversation. When you put your work out into the world it takes on a life of its own and to see my message of sexual empowerment and safety resonate so strongly across the city is an incredible feeling."
On King's Day itself, Stahl and her team handed out stickers of the art and taped 1,000 custom illustrated condoms to the side of the street art, which were immediately taken to be used by passersby. The condoms, generously supplied by Royal Intimacy, featured Vanillacooldance's signature cartoons and slogan promoting safe sex.
Many thanked Stahl for spreading such an important message, especially given the lack of comprehensive sex education in the Netherlands. “Sex education is not good enough in schools.” One passerby shares “I’m very lucky it’s always been an open conversation with my parents, but I know friends who didn’t get this experience. I feel very strongly about this. The artwork is inviting, and it caught my eye.”
Another fan of Stahl’s message used the condoms and stickers as an opportunity to talk to her son about safe sex. “Thanks for opening up yet another conversation about sex-ed.”
For those who missed out on the free condoms and stickers, they will both be available for purchase on the Vanillacooldance webshop in the coming weeks.
Vanillacooldance's King's Day campaign comes on the heels of a new RIVM report showing a 31% increase in gonorrhea infections among young people over the past year. Simultaneously a recent study by Rutgers and SOA Aids reports that condom use has declined. Vanillacooldance’s work to promote safe sex practices and open communication has never been more crucial.
"WOMEN INC is proud to support Vanillacooldance's initiative to promote safe sex and sexual wellness. Open communication is key to healthy relationships, and we applaud their efforts to break down taboos." - Thirza, WOMEN INC.
"The overwhelming response to this year's True King campaign has sparked such a fire in me to continue sharing my message," Stahl says "I'm just getting started." Vanillacooldance will continue pushing boundaries and sparking dialogue to create a more sex-positive, shameless world.” Stay tuned for what's next! Follow Vanillacooldance on Instagram @vanillacooldance to stay tuned for exciting new projects!
Stahl now shifts her focus to bringing Vanillacooldance's bold message of sexual wellness and equality to new audiences worldwide. Next up, Stahl will be taking her provocative street art and safe sex initiatives to Ireland for St. Patrick's Day.
High-resolution images of the artworks are available for download Media Kit.
Contact for more information and to schedule an interview: media@vanillacooldance.com
About Vanillacooldance & Jessica Stahl
Jessica Stahl is the creative force behind Vanillacooldance, a vibrant cartoon series obliterating stigmas surrounding dating, sex, and female empowerment. Through unapologetically honest cartoons tackling everything from period sex to egg freezing, Stahl uses humor with a bite to fuel conversations.
Born from a personal creative outlet when Stahl moved from New York to Amsterdam, Vanillacooldance has exploded into a global movement of over 60,000. Vanillacooldance's superpower lies in its unique ability to make taboo-topics approachable and relatable for a broad audience.
This isn't Vanillacooldance's first True King campaign. She originally started in 2022 to stop our Queens from getting royally screwed in the bedroom due to inequalities like the Orgasm Gap. Her first artwork showed that A true King knows who comes first. Followed by a campaign to promote using toys in the bedroom in 2023. She has also launched street art campaigns in NY & DC following important legal decisions.
Vanillacooldance's influence is undeniable, with collaborations with renowned brands (LELO, Wisp, Feeld, Fruitz) and features in major publications (Linda, Huffington Post, Het Parool). Empowering workshops, viral street art campaigns, and daily content further fuel the movement, encouraging individuals to embrace their authentic selves.
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